I just found this.
I had no idea it was on the net.
Somehow it had slipped past me for 4 months.
One of my customers Ira Funderburk was on a bonus training call I did for people who purchased a particular product.
I remember this call distinctly as it turned into a magical festival of marketing….
A stream of consciousness where I just flowed for hours on end braking down complex marketing equations into child’s play.
So in any case I guess Ira was so excited after the call he sat down and cut this video.
THIS is what a testimonial should sound like.
Not another one of those BS videos where people are just saying “whatever” to appease a buddy or worse..
To get a testimonial back.
You may notice that I do not roll out a lot of those types of videos…
Why?
Because they are just not AUTHENTIC and I’d rather have one REAL testimonial that a hundred fake ones.
People can tell the difference.
And I want you to think about how you want to present yourself in the marketplace.
In a domain filled with parrots and false documentation you’ll find that the people that are REALLY “doing the do” have no need to pull out screen shots of “cascading commissions” and trick people into recording “endorsements”
Ira…if you see this…I appreciate you. And as always…It’s an honor to talk marketing with a PRO like you.
Stop false marketing practices.
Stop playing follow the leader.
WORK, TRAIN AND FLOURISH and your testimonials will come.
And when they do you will feel satisfaction in KNOWING that you have helped another.
You can’t fool people and you can’t skate the system.
What goes around comes around.
Make a decision today to take the HIGH ROAD.
You will be THRILLED that you did.
[…] THIS Is What A REAL Testimonial Sounds Like […]