Who you select as a target market and what they want to buy are TWO DIFFERENT THINGS... So many people tell me their target is baby boomers for example... And they label all their marketing with the term BABY BOOMERS Only one problem... The one thing baby boomers do not want to be is BABY BOOMERS. They want to be young and vibrant..not constantly reminded by YOUR marketing how old they are and how little they have saved for retirement. Get it? Who you select as your target market and what they
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