One of the first things I learned in my home business career. Facts tell. Stories sell. At first I didn't like that phrase.  It made me feel like I was trying to hide something.  That I was manipulating the truth. Then I realized that was more about my insecurity than anything else. Facts make us feel safe.  We can always go back to knowing how much Vitamin B 12 there is in this pill, or how much protein there is in this shake.  We can always tell you how much you'll save with this vacation
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