Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Positioning And Branding Interview

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A while back my ol buddy Tim Berger asked to interview me for his magazine and we did a bang up podcast but I never heard back when it was going out so I basically forgot about it. Today while I was googling something this image came up and I thought someone was using my picture to sell stuff but when I looked I realized that it was the interview with Tim! This interview is chock full of awesome branding and positioning info that I know you will
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If I Look At Yours Will You Look At Mine?

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Step back in time to August 2007.... Video is new....Web 2.0 is all the rage....Social Media is growing exponentially. And there I was in my spare bedroom sitting in front of a curtain making what I thought at the time was a VERY fancy video with music and graphics and all kinds of stuff. I even through in some before and after pics at the end of the video as I was still selling weight loss. I was flying  and my confidence was at an all time high. And I had FINALLY started to tap into what I
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How To "Get" People

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"How do I "get" people?.... That's what they ask me... Day in and day out ...the same question... How do I "get" people? I suppose I used to wonder that question too... But in the end... Isn't that a ridiculous question? Can anyone really GET anyone??? The answer is NO... But we can INFLUENCE people And we can GUIDE people... And we can HELP people... And when we do we build TRUST.., And through TRUST the prospect feels SAFE... And a SAFE prospect is an ENROLLING prospect.... So next time you
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Hop Skip And A Jump??? Maybe Not

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Ever play hopscotch when you were a kid? Remember? You had to go right down the board working your way up and down without stumbling? You had to keep your feet in the box and not loose your balance. And you couldn't skip the process of tossing the stone into each and every box. You couldn't just throw the stone in the top box and skip all the others. You had to go in ORDER. It was fun. We played practically every day in elementary school. And even if you are a guy and hopscotch wasn't your
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Seriously…Are You Building A List Yet?

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I get so gosh darn frustrated trying to teach this concept to folks ... It's so simple and yet for some reason the average person who came into the home or small business industry from an employee background just has a hard time "getting" this... People don't purchase based on YOUR schedule... They buy based on THEIR schedule... Which is why is is CRITICAL to build a list of people who are interested in a topic that is closely related to what you sell. Stop being in a RUSH and trying to SLAM
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Did You Change Your Mind About Being Successful?

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Ten years ago, at the beginning of my home business career I was a cold calling fool! I did dials and dials a day. It wasn’t my favorite way of creating business. In fact, I really disliked it. My upline told me to do it and I did cause I was "duplicating" It really stank to tell you the truth...rejection after rejection... But I will never forget this particular call... It taught me something I still use to this day. One of the first things we do in any kind of call is establish a
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