Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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If I Look At Yours Will You Look At Mine?

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Step back in time to August 2007.... Video is new....Web 2.0 is all the rage....Social Media is growing exponentially. And there I was in my spare bedroom sitting in front of a curtain making what I thought at the time was a VERY fancy video with music and graphics and all kinds of stuff. I even through in some before and after pics at the end of the video as I was still selling weight loss. I was flying  and my confidence was at an all time high. And I had FINALLY started to tap into what I
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Giving Your Prospects A Call To Action

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I don't know if this is still the case, but when I was growing up there were hundreds of commercials on television for phone and mail order products. They were fun to watch.  They seemed to follow a similar formula.  First they would present a problem.  Someone wanted something, or was scared of something, or was in trouble. Then it presented a product or service that would fix the problem they showed. Then they would show a "consumer" enjoying it.  It might have been a really good drive with
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Hop Skip And A Jump??? Maybe Not

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Ever play hopscotch when you were a kid? Remember? You had to go right down the board working your way up and down without stumbling? You had to keep your feet in the box and not loose your balance. And you couldn't skip the process of tossing the stone into each and every box. You couldn't just throw the stone in the top box and skip all the others. You had to go in ORDER. It was fun. We played practically every day in elementary school. And even if you are a guy and hopscotch wasn't your
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Slam Dunk Public Speaking Formula

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Ever get nervous about talking to prospects or public speaking because you are worried someone will ask you a question you don't know the answer to? Check out this SLAM DUNK formula for speaking that will make you virtually irresistible to your prospects!
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