You want to have a multi channel marketing approach. People get so caught up in one channel or another...how many likes they get, how many blog comments., alexa ranks, email open rates, how many people clicked through, how many views on you tube, how many fans  etc. I NEVER focus on one channel as I know people are DISTRACTED and unsubscribe and/or don't see stuff all the time... But if your web is THICK and if your reach is large across multi channels you ALWAYS score no matter who unfriends
READ MORE