Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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The Problem Is Not The Gurus…It's YOU!!!

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Here's a quick half hour listen that will totally change your perspective on internet marketing gurus and how you are conducting business. So often people fall into the blame game and spend YEARS contemplating what is wrong with all the successful people instead of becoming successful themselves. Listen...and leave me a comment with your thoughts.
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Giving Your Prospects A Call To Action

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I don't know if this is still the case, but when I was growing up there were hundreds of commercials on television for phone and mail order products. They were fun to watch.  They seemed to follow a similar formula.  First they would present a problem.  Someone wanted something, or was scared of something, or was in trouble. Then it presented a product or service that would fix the problem they showed. Then they would show a "consumer" enjoying it.  It might have been a really good drive with
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STOLEN: A Story of Signing Up Someone Else's Prospect

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                  It's interesting that I'm writing this, because I've always written and talked about how it's unethical, and just plain bad business to steal someone else's prospect. It's interesting, because in this true story, I am the one who did the stealing. It was eight or nine years ago.  My husband and I were just hitting our stride in terms of building an organization.  We were in the middle of a heavy duty advertising campaign...mostly
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MY ENERGY'S GONE! How To Run Your Home Business When You're Worn Out

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SUMMARY:  Being successful in MLM or affiliate marketing takes a lot of energy.  None of us have it all the time.  Here are some suggestions for being successful even when your energy level is low. ***   *** We all get them.  Those days when we're dragging ourselves around, dreading the next thing we have to do to manage our home business.  Particularly true for those who work in MLM.  After all, even with all the technology, it's still a business of talking with and listening to people. It's
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Live the Dream II Early Bird Bonuses

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If you missed it... Last Thursday we had a ground breaking Industry Wide Google + Hangout. It was super cool as me and a whole bunch of my Attraction Marketing Buddies shared some of our deepest business secrets while we giggled the night away! Thousands of people showed up to watch ..it was absolutely insane! I've embedded it below for you to watch if you'd like but I warn you... It's FOUR hours worth of crazy marketing gold! But before you watch it I want you to know about the stunning bonuses
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Don't Solicit…Do This Instead

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From Merriam Webster:   Definition of SOLICIT . transitive verb . 1 a : to make petition to : entreat b : to approach with a request or plea <solicited Congress for funding> . 2 : to urge (as one's cause) strongly . 3 a : to entice or lure especially into evil b : to proposition (someone) especially as or in the character of a prostitute . 4 : to try to obtain by usually urgent requests or pleas <solicited donations> . ***   *** . No wonder why people do not like to be
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Live Video From Real Savvy Success Event

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I was so excited to find out that the footage from my talk at The Real Savvy Success Event was available on the web. Now you can catch it in the comfort of your home :) My training begins about 17 mins in so fast forward. I'd love your feedback! And P.S.....Feeel free to pick up the free gifts I gave to the live attendees. You can find them at RealSavvy.WithDiane.com
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Lose The Agenda To Achieve The Outcome

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In this video I discuss a really important concept for home and small business owners. You need to lose the agenda in order to achieve the outcome. Anyone who has a small or home business who is looking to build a bigger list and make more sales has to grasp this concept which is sometimes hard because it seems counter-intuitive. Internet marketing is all about list building and in order to grow a list you must SERVE the prospects and make sure that they can not smell your sales agenda from a
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