Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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The Market Place Has Changed

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It's 2013. Things have changed. Are you hanging onto a governing business philosophy that served you in the past but that does not get you where you want to go today? It's like inflation... Put your dollar in the bank during high inflation and no matter what you do...you are losing money by the minute. Keep doing what worked like gangbusters only 5 years ago and you can find yourself without a solid income pretty darn quick. It's just what it is... I didn't make it up... I am just shining the
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Generating Leads Via Bait And Switch???

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Here's my take on a widely taught marketing technique that preys on newbies by making them think that someone is interested in their business but when they take the bait the marketer switches over to talking about the product that they want to sell. Have you ever been taught a process like this? Have you ever been approached with a process like this? Leave me a comment and tell me what you think this tactic and if you would use it. And if you have used it...how were your results?
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