Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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He Said I Sounded Jaded

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Recently I wrote a letter to my list.A MANIFESTO of sorts.Detailing where I have been and where I am going.I got back an incredible amount of responses and cheers.But one person....who is a close friend...said I sounded JADED.For days I have rolled that comment around in my head.For 21 years I have run a small home business.I started it to be with me kids and never imagined that the things that happened for me could have happened.But along with the incredible highs I have seen THE DARKNESS of
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What Most People Don’t Understand About Attraction Marketing

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I am back in the saddle again working hands on with people and doing one on one sessions and a common topic keeps coming up.... Folks just dont understand the true essence of attraction marketing. So I whipped up this video to help you out. Feel free to leave a comment with any questions and if you wanted to find out how to get a one on one of your own just email me at Diane@DianeHochman.com It's more affordable than you think!
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That's Bank!

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This is my belief... No matter how hot or sexy a program is...no matter how well it converts... Sooner or later it ALL comes down to CORE SKILLS... Can you generate a lead... Do you have a list... Can you make an offer.... If you can do these things then you will ALWAYS eat. So why do I not stop teaching attraction marketing like so many have???? Cause if you look around...the only ones that are making any money are the ones with these skills... Call me crazy if you want... But I call that BANK!
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Positioning And Branding Interview

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A while back my ol buddy Tim Berger asked to interview me for his magazine and we did a bang up podcast but I never heard back when it was going out so I basically forgot about it. Today while I was googling something this image came up and I thought someone was using my picture to sell stuff but when I looked I realized that it was the interview with Tim! This interview is chock full of awesome branding and positioning info that I know you will
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Marketing Observations From The High Seas

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Pretty soon Larry and I are going on a cruise to Bermuda. And it made me think of this great training I did after coming back from a cruise a while back. In it I compare the marketing on the ship to the marketing we do in our home businesses. There's a lot of meat here and marketing wisdom. Check it out and leave me your questions and/or comments. And let me know if you love cruising too!
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How To Differentiate Yourself When You Have The Same Products As Everyone Else

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Ever think to yourself... Ok...so I am selling the same stuff as THOUSANDS of other people so why in the world would anyone buy from me? This is thought that has crossed the mind of many an affiliate or network marketer and in this training from February 2013 I dig into the topic and show you was to DIFFERENTIATE. Differentiation is a huge key on the internet. How to add value and make people want to buy from YOU and only you! Check it out and leave me your thoughts.
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I'm Not Giving Away a Car–I'm Giving Away FREEDOM

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Marketing... It's a beautiful thing. Know what the definition of marketing that I was taught by my mentor is??? Marketing= PREPARING SOMEONE TO BUY Stop and think about it.... That's exactly what it is... It's not selling.. The website sells, the 24 hour operator sells, the MLM presentation sells The marketing is the act of GETTING THE PERSON to the sales mechanism. That's what we all strive to learn to do...MARKET. We are all professionals and hopefully by now you understand the basics of all
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