Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Giving Value???

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Giving value... Giving value... Are YOU giving value??? That's what all the attraction marketing types say out there... And so ...thousands of people stand still trying to figure out how to "give value" So let me tell you how to "give value"... And it's not as hard as you think! All you have to do is just be YOU and share stuff that YOU have found helpful to YOUR business. Like have a favorite blog you love to read??? SHARE IT. Have a cool wordpress plug in you found??? Share it! Learn a new
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Seriously…Are You Building A List Yet?

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I get so gosh darn frustrated trying to teach this concept to folks ... It's so simple and yet for some reason the average person who came into the home or small business industry from an employee background just has a hard time "getting" this... People don't purchase based on YOUR schedule... They buy based on THEIR schedule... Which is why is is CRITICAL to build a list of people who are interested in a topic that is closely related to what you sell. Stop being in a RUSH and trying to SLAM
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George Fourie Interviews Diane Hochman For ThatMLMBeat.com

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George Fourie and I have been dancing around for ages trying to find a time to do a video interview :) He is in Australia and I am up here in Connecticut so between time zones, technology and crazy schedules we never did get a chance to do this puppy. But FINALLY this past week we had a chance to visit and do an interview for George's site TheMLMBeat.com We discussed some great topics including old school versus new school marketing, core skills, motivation and more! Enjoy this and be sure to
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How Do You Build An Email Marketing List?

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  Another video in my Ask Diane series... And yes...I know the sound quality is a little funky due to the wind BUT... The content is good so I decided to go with it anyways. Building an email list doesn't have to be complicated. It's basically collecting a bunch of people who have a common interest... Helping them out and sharing info and then you get to show them things they might like to buy. If they trust you...they generally do...and when they do you make $$$. Btw..the services I use
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Home Business Guru Marketing Skill #2-Building A List

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The next in a series of 5 videos discussing the top skills of home business gurus. This video was shot by a buddy in the audience and although the quality is not perfect... The message is still clear. The biggest advice I can give you about becoming successful in your business is... BUILD A LIST!
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Right Message + Right Market =Money

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Here are some clips from my most recent Instant Marketing Professional Live Event. In it I train home and small business owners how to get their information in front o the right  market thus causing SALES by default. It's easier than you think if you just know a few moves!
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Lose The Agenda To Achieve The Outcome

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In this video I discuss a really important concept for home and small business owners. You need to lose the agenda in order to achieve the outcome. Anyone who has a small or home business who is looking to build a bigger list and make more sales has to grasp this concept which is sometimes hard because it seems counter-intuitive. Internet marketing is all about list building and in order to grow a list you must SERVE the prospects and make sure that they can not smell your sales agenda from a
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