Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Your Three Markets And How To Work Them

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Did you know you have three markets? And did you know that each one needs to be marketed to very differently? Most people blow it and wipe out their markets before they even get started due to poor guidance on how to get each market to yield. This concept was passed onto me by my good friends Lisa Grossmann and Curtis Broome. And now I get to pass it along to you :) Watch this training from July 2015 and take notes. It could make a huge difference in your home business. Why not leave me a
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Making Yourself Dingproof

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Most people who are trying to build a home business are absolutely freaked out by the whole process. Let's face it... You need to be tough in order to build a business that lasts. Here's an episode of The Diane In The Morning Show on the The Business Radio Network where I teach you how to become DINGPROOF.
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Common Sense Marketing That Yields Big Bucks

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Here's the webinar I did Thursday. In it I break through some of the misconceptions of home business marketing and show you how a simple housewife busted the code and figured out how to run a large scale business without soliciting, without making a million dials and without working day and night. If you'd like to join me just give me a hollar at Diane@DianeHochman.com Remember...you canmake the video full screen by clicking the square on the bottom right of the video.
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Give It To Me HARD CORE!

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  I am re-posting this piece that I wrote in June 2010 as it is super appropriate right now. I am filling the last spots in my Instant Marketing Professional Event with the Instant Marketing  Celebrity event being SOLD OUT This piece reflects EXACTLY how I felt back in the beginning when I was HUNGRY to learn and all I kept getting from my upline team was a bunch of hype and baloney. I didn't want it sugar coated...I wanted it HARD CORE... Maybe you feel like I did... And that is why I
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Connecting With "Your People" (Target Market)

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This week I have been speaking with folks all about finding their passion and identifying THEIR PEOPLE---Their target market. Today I got a great letter from someone and I asked the gal if it was ok to create a response that I could share with everyone. Unfortunately I did a screen capture and found out afterwards that the copy was illegible but the audio is good so I am posting it anyway and you can see the copy here The question was: Ok, so I know what I need to do, and I think you are
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You Can't Buy Home Business Success (Don't LOSE MONEY)

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I have been in the home business industry for almost 11 years now and for as long as I have been around I have watched people try to BUY success. You can't buy a following. You can't buy a list. You can't buy a position in your MLM (if you hope to keep the rank) Everything must be achieved and following plans that tell you that you can buy it is setting yourself up for AGONY and LOSS OF MONEY. I have seen it time and time again so I figured that it was time to cut a video on the topic. Love to
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