Over the past several years BRANDING has become quite the buzzword in the home business market with everyone scrambling to look fancy with graphics and logos and the such. Tag lines, catch phrases and hash tags galore and still for most. NOTHING... No market place traction at all. So if this is not what one should be doing then what it is? First one must ask... What is branding? Well...branding is owning a place in the consumers mind where as the marketplace sees them as the LOGICAL CHOICE for
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