Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Ch Ch Ch Ch Changes…

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Ch-ch-ch-ch-changesTurn and face the strangeCh-ch-changesDon't want to be a richer manCh-ch-ch-ch-changesTurn and face the strangeCh-ch-changesThere's gonna have to be a different manTime may change meBut I can't trace time This is a weird year for me.Pretty much everything in my life changed in 2023.My last kid moved out.I gave away most everything I owned.I left my home of 30 years and moved half way across the country.And this is my first year living on my own for the holidays.And in a
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A Modern Day Mom And pop

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I have to admit it...My business model is NOT fancy.It's pretty basic.I modeled it after the old school mom and pops I grew up with in New York City.A little store that carried everything the neighborhood needed.I just found a "neighborhood" on the internet and catered to it and the rest is history.Have you found YOUR neighborhood?Fancy internet types call it a NICHE but me...i think its just people.A bunch of people with a similar interest.The internet types will also tell you to drive people
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He Said I Sounded Jaded

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Recently I wrote a letter to my list.A MANIFESTO of sorts.Detailing where I have been and where I am going.I got back an incredible amount of responses and cheers.But one person....who is a close friend...said I sounded JADED.For days I have rolled that comment around in my head.For 21 years I have run a small home business.I started it to be with me kids and never imagined that the things that happened for me could have happened.But along with the incredible highs I have seen THE DARKNESS of
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Locked Down

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I work from home.I have for over twenty years.So being in my house in sweats and fuzzy slippers is nothing new to me.Heck...In the winter if I I go out once a week its a lot.I'm used to being home.I like being home.But all of a sudden the only place I don't want to be is HOME.I'm of a weird ilk.The Entrepreneurial Personality Type that clings to their freedom like a dying man clings to his last breath.Freedom is everything to people like me.And the freedom to not have a job and stay home has
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How To Weed Out Your List

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If you are using an autoresponder it is very important you regularly week out undeliverable addresses and people who do not open or you end up paying to store addresses that can not possibly yield customers. This video show you how I just weeded out my own list and also talks about what's possible with a small sized list.
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Home Business Roller Coaster….A New Thought Process

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When you are building a home buisness you want to stay away from the Merry Go Round... That is when you just go around in circles... Month in and month out... Year in and year out. No growth...no change... Just loops... Revolution...not EVOLUTION. And yet the Merry Go Round is where most people feel comfortable. It's soothing... Nice music....very predictable. Nothing to be scared of. It's COMFORTABLE. But if you really want to make money then the ROLLER COASTER is where it's
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Don't Dream It …Be It

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A while back I did this interview with my old friend Justin Verrengia not realizing that by 2016 we would be working together at a revolutionary new educational program called Tecademics. In the interview he asked me some tremendous including my favorite quote. Don't Dream It....Be It. Listen to find out where I first heard that at 16 years old. Probably not the source you would think! Check it out and leave me a comment and let me know your thoughts. DOWNLOAD HERE P.S. You will get some
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Positioning And Branding Interview

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A while back my ol buddy Tim Berger asked to interview me for his magazine and we did a bang up podcast but I never heard back when it was going out so I basically forgot about it. Today while I was googling something this image came up and I thought someone was using my picture to sell stuff but when I looked I realized that it was the interview with Tim! This interview is chock full of awesome branding and positioning info that I know you will
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