Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Positioning And Branding Interview

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A while back my ol buddy Tim Berger asked to interview me for his magazine and we did a bang up podcast but I never heard back when it was going out so I basically forgot about it. Today while I was googling something this image came up and I thought someone was using my picture to sell stuff but when I looked I realized that it was the interview with Tim! This interview is chock full of awesome branding and positioning info that I know you will
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What Is Branding…

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Over the past several years BRANDING has become quite the buzzword in the home business market with everyone scrambling to look fancy with graphics and logos and the such. Tag lines, catch phrases and hash tags galore and still for most. NOTHING... No market place traction at all. So if this is not what one should be doing then what it is? First one must ask... What is branding? Well...branding is owning a place in the consumers mind where as the marketplace sees them as the LOGICAL CHOICE for
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Fancy Pics And Video?

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Here's my perspective...and I may be wrong...but it's my perspective... If you are an internet marketer...go do all kinds of fancy branding...Professional pics, polished video, fancy graphics, photo shoots etc. Rock it... But if you are in the Home Business or MLM space... That stuff is a MISTAKE in the long run... Why... cause monkey see..monkey do... So what do your people think they need to be successful... You got it...fancy dancy branding. And when they go for fancy dancy branding they lose
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Why I Don't Blog All The Time

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Sometimes my students who have studied blogging ask me... Why don't you blog daily Diane? Why don't you do all kinds of keyword research and create blog posts to get traffic? Why don't you write about the topics that people supposedly want to read about? One simple reason... Cause in my book this is just not AUTHENTIC. Can you imagine waking up every morning and doing a soliloquy to your family about the topics that you know they were involved with yesterday? Talking to your husband about the 7
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How To Distinguish Yourself In Your Marketing Business (Branding)

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Last week I asked people to send in questions for me to answer and I got a ton of great ones. Today I answer a question that one of my favorite people sent in (You know who you are!) How to do distinguish yourself in your business? This is a BRANDING question and I am sure you will find what I had to say helpful/ A couple of great tips that have REALLY helped me advance my business.   Let me know your thoughts...I'd LOVE to hear from you..and feel free to send in more questions to
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