So it’s hysterical…
For the third time in 24 hours someone got all hot and bothered and ranted to me about a particular marketer who likes to be pretty inflammatory in his copy and videos and most recently talked about his “boner”…(yes…I said BONER!)
In this video I explain to you WHY he does this and what the concept of POLARIZATION is.
But I gotta say…this particular guy…aside from knowing how to use POLARIZATION like a precision scalpel…
Part of the reason he is doing it is simply because that’s just AUTHENTIC for him.
If he said something else he would just be censoring who he is…
And that is just not good.
This is my suggestion….check out each marketer and see what they have that can help you reach YOUR goals.
You don’t have to like every word they say in order to learn from them and in order to learn to craft YOUR style.
Me..I can be a bit outlandish…one of my closest partners is very straight forward and professional…
We use different words…we have different styles and personalities and yet work work together perfectly.
Don’t let JUDGEMENT keep you from learning from a master!
What may seem unprofessional to you is perfectly normal and very attractive to others.
(Polarization in Marketing) The Boy Who Cried Boner!
Comments
6 responses to “(Polarization in Marketing) The Boy Who Cried Boner!”
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Diane, Thanks for revealing the psychology behind polarizing vocabulary and marketing! When done by a master marketer, it creates huge market chatter and exposure! 🙂
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YOU GET IT!!!
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That was such a great Video, all raw baby,
I love the concept of polarization,
It’s has been dark and dawning to understand this
But I always knew something in the back of my
Nerd mind I would finally get this..
Thanks Diane… Your the Raw Sexy Queen!!
Cheers-
You rock Matthew!
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Good video & explanation. I was telling my husband all about this ‘boner’ video the other night, as well as the infamous “don’t be a wussy”, and to my disbelief HE CRACKED UP. So there you have it! Now, BEHOLD, how many people will start “polarize marketing” now. LOL.
Thanks Diane,
Aymee-
The danger is that you need to be pretty skilled to pull it off.
Otherwise you are just OFFENSIVE!
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