Lord I love the home business industry…
But man do I have a distaste for the assorted PANDERING PEDDLERS we find wandering around these parts.
Definition of PANDER
: to act as a pander; especially : to provide gratification for others’ desires
There you go…
To provide GRATIFICATION to people’s basest (lowest) emotions.
I want you to stop and think about this for a minute…
And ponder…
If you have been recruited in to a program lately…
How did they do it…
Based upon their professional reputation and marketing mechanisms…
Or by pandering?
Did they play on your loneliness, your fear or your greed?
(We all have these things…so no..it is not about you)
Did they promise you the moon and stars?
Show you wads of money and let you think it would be YOURS…
And then once you signed on the dotted line or
put your credit card in online did the other shoe drop?
You found out that the guy was making money by having a 10k monthly ad spend that he forgot to mention?
Or did you all of a sudden realize that in order to make it that YOU TOO would need to become a PANDERING PEDDLER too?
Did you suddenly ealize that all those calls that make you cry are designed to manipulate your emotions?
And figure out that this guy(or gal) that was SOOOOOOO available before you signed now was teaching a culture of not talking to his folks unless they produced him more and more income???
Here’s the deal…
These PANDERING PEDDLERS are everywhere….
And pretty much every one falls for them at least once…
So if you have…
Don’t feel bad….
They are marketing into human nature ….
And that shit WORKS!!!
BUT…
And there is a caveat…
In the end there is a price to pay for marketing like that…
Which is why we see so much roadkill littering the sides of the road and so many fallen “rockstars” who were celebrated right up until their crash and then they are forgotten and swept away like the trash at Disney World after park close.
Some will rise again…
Only to fall faster and harder the second or even third time.
How do I know?
I have watched this go on for 14 years live and studied the twenty years before that.
PANDERING PEDDLERS may make a lot of bucks for a while…
But in the end the universe ALWAYS…not sometimes…but ALWAYS removes false leaders.
It’s clockwork.
Sooooo…..
What does this all mean to YOU?
It means you have a CHOICE.
It means that you can DECIDE today to become a professional marketer and learn all the ins and out of building a professional business…
OR…
You can join the PANDERING GAME and suffer the repercussions.
In the pandering game you are always looking for new guys that you can shake up and down for money…
In the professional game you are developing a client base that continues to buy from you over and over again.
You do not need to appeal to their base emotions as they follow and admire you for what you bring to their lives.
And YES…
Doing this can take LONGER…
But the rewards in the end are much greater.
And the FREEDOM is much FULLER.
And most of all you can look your kids in the eye and feel good about your profession knowing the enhancement you have brought to people’s lives.
Cindy says
What a fantastic post Diane… So many people really need to be aware of this pander mentality because it is running ramped. It may be because I am more aware or it may be that ever one is coming out of the woods so to speak. I must say that I used to be one of those people that was looking for the shinny nickle… Its is human nature to look for the easy way out… It drives me bonkers.. I choose to be professional..
LaGina Love says
I could not agree more Diane! This is something that marketers should definitely think about.