Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Finding The Right Target Market For Your Home Business

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Been doing a lot of training calls at The Home And Small Business Network lately where people have been expressing
STRUGGLE with defining their target market.
If you study with me at all you know how CRITICAL figuring this out it.
So here’s a quick video to help you along.
Watch it and go to WORK figuring this out and the rest will magically open up to you 🙂

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  1. Great message Diane.
    Once we figure this out we move from struggle to flow in everything that we do. That is the ‘SECRET’ of the ease that the big boys and girls live in.
    Thanks for sharing this.
    Make it a great day!
    God Bless,
    The GREAT Edward!

  2. This always makes everything crystal clear. Once you get this is makes your marketing so much easier. Suddenly, you know how to talk to people. Suddenly, you know you have something others need.

    • You are a very special person Nicole and I have said to our dear Edward many times…
      Once Nicole finds her niche…LOOK OUT!
      Glad you are discovering your spot 🙂

  3. Diane, this is a great post because it really brings people back to basics. Everyone might need your product, but not everyone deserves it!
    I did a similar post on my blog – I included a free downloadable Word document with a brief list of who to market your MLM to (although it’s more about recruiting than retailing).
    Thanks a bunch for posting this, any traditional business would do the exact same…why should Network Marketers do any different?
    ~SB

    • Once you find who to market to things get pretty easy..right Seb?
      Send me the link to your post so I can share it.

  4. This was the turning point in our business. Once we turned to who was looking for us, everything else seems to fall into place. Paul and I have gone so far that we have named prospect. In doing this it makes every step easier in that when you are making your contact you are writing or speaking it to your one person. Can you grasp how much easier it is to talk to one person rather than thousands of people? We are constantly adding information about our perfect prospect, refining finding out something new everyday about their frustrations, concerns and what they are looking for. I can’t explain how huge this was for our business.
    Without…Diane and the Home and Small Business Network…we would still be struggling with no results in our business. Thank you Diane for your honesty, integrity and your quest to help people in their business.

  5. Thanks Diane
    I have been working on this and have figured out who I want to market to and what area of the health and wellness company I am a distribuor for that I want to focus on. )The training call on Jan 30th helped me more with that.) Now I am trying to figure out where on and offline these people hang out so I can get the info to them. Still much work to do but further along than where I was a month or so ago.
    Thanks
    Melody

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