Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Who Is The Evil One???

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Wow...I just read an email that FLOORED me. Everyone is peacocking and posturing and trying to convince folks that their way and program is best ... The goo roos are evil... These ones are bad...those ones are bad... Only our team cares about you... Yada yada yada.... At some point don't you just gotta settle down and learn the basic FUNDAMENTALS of business and marketing? Cause you see..once you understand marketing then NO ONE can manipulate you... You see right through it all. And then and
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Multi Channel Marketing

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You want to have a multi channel marketing approach. People get so caught up in one channel or another...how many likes they get, how many blog comments., alexa ranks, email open rates, how many people clicked through, how many views on you tube, how many fans  etc. I NEVER focus on one channel as I know people are DISTRACTED and unsubscribe and/or don't see stuff all the time... But if your web is THICK and if your reach is large across multi channels you ALWAYS score no matter who unfriends
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Royalty Free Images For Your Blog And Pinterest

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Whatever you do....don't even think about using any old picture that you grab off the net for your blog or Pinterest. That is pretty much the quickest way you can destroy your business in one fail swoop. Using images that you do not have the right to use can basically set you up for a lawsuit and/or the wrath of other internet marketers so JUST SAY NO and instead check out the AWESOME and INEXPENSIVE site that give you access to over 2500 professional images. Access Here Happy Posting!
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I Made This For You Two Years Ago So You Could Watch It Today

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I want you to watch this video. I made it for you over two years ago.....March 2010. I was at a seminar and I heard some stuff that had me jumping out of my skin excited. Fast forward a year to 2011... I was speaking at the biggest event in the industry in front of a thousand people... Fast forward another year and I am traveling the world to speak to budding entrepreneurs and help them realize their dreams. The premise of the video is that MONEY IS ALL AROUND YOU... You just can't see it. And
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Just Like Little House On The Prairie(Main Street Marketing)

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I had no sales training or background when I began my business and when I listened to recruiting training from top leaders their approaches always felt so unnatural to me so I looked to real main street businesses as my inspiration and just behaved like the store keepers of the little stores my family frequented in New York City when I was a kid. 1)I got to know everyone in the neighborhood..was friendly and said hi... 2)I REALLY got to know my customers and carried products that they WANTED 3)
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