Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Finding The Right Target Market For Your Home Business

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Been doing a lot of training calls at The Home And Small Business Network lately where people have been expressing STRUGGLE with defining their target market. If you study with me at all you know how CRITICAL figuring this out it. So here's a quick video to help you along. Watch it and go to WORK figuring this out and the rest will magically open up to you :)
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Take The Key And Lock Them Up!

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Here is the recording of the Sunday, January 16th Home and Small Business Network January Marketing Blitz class. It is all about the 2nd step of the four step marketing process...CAPTURING the identity of your prospect. If you have not really built a sold list for your business or if you don't even understand why this is so critical for your business...This is a MUST WATCH. And if you would like to take a look at what we have going on at THE NETWORK shoot me a line at Diane@DianeHochman.com
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Hochman—The Lost Footage!

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I am giggling as I write the headline! So I was cleaning out my computer and came across several videos that I cut this summer (and older ones!) that I never edited up and published. I guess i just forgot they were there and they got buried. So I figured..Hey..this is like the lost treasures of the Titanic of something..right??? But seriously...this video is pretty good stuff and most of all you get to see me in the BATHTUB!!! No Kidding! Find out about why most people have difficulty in their
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Building Your Home Business Around Children

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Here a video about how to run your home business around your kids. A big part of my passion is to help more mothers be home with their kids. Often when a mom starts a home business she gets overwhelmed and can not figure out how to fit it all in. In this video I share how I did it over the last 11 years going from having little kids and bridging into having teenagers.
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Generating Leads Via Bait And Switch???

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Here's my take on a widely taught marketing technique that preys on newbies by making them think that someone is interested in their business but when they take the bait the marketer switches over to talking about the product that they want to sell. Have you ever been taught a process like this? Have you ever been approached with a process like this? Leave me a comment and tell me what you think this tactic and if you would use it. And if you have used it...how were your results?
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