Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Behind Closed Doors…Bootleg Footage

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Here's some bootleg footage from an impromptu talk I gave at the last Wisdom School with Joe Schroeder. Thought you might like to se me going and blowing! The topic here was You have to give more GIVE VALUE to get more GET VALUE The discussion was about what really is GIVING VALUE And the mistakes people make when they are trying to get this concept down.
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Are You Doing The Guru Shuffle?

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Here's one from July 2009... Seems like the SONG REMAINS THE SAME... So I ask AGAIN... Are you doing the GURU SHUFFLE? Watch out Carmen Miranda... Diane exposes the Guru Shuffle The Lose All Your Money Mambo and other MLM Failure Dance Moves!!! Fred and Ginger got nothing on this baby!
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Learn How To Promote Your Home Business

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I was out today and saw something extraordinary so I whipped out the camera and recorded it. I needed to be careful not to embarrass my daughter but I really wanted you guys to SEE and REMEMBER what ENTHUSIASM is. Do you have enthusiasm in your promotion? Or maybe the better question is... Are you really even promoting your business at all? Putting "inspirational quotes" on Facebook and Twitter does not a business make! Watch this and then stay tuned for all kinds of amazing promotion ideas!
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Who Do You Love?

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After a series of conversations today I felt it was a good idea to throw up this video from over 2 years ago. I watch so many people trying to make money yet they are missing one key element. Take a walk back in time with me and watch this one. It may make a difference. <script src="http://forms.aweber.com/form/26/1763969426.js"></script>
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Connecting With "Your People" (Target Market)

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This week I have been speaking with folks all about finding their passion and identifying THEIR PEOPLE---Their target market. Today I got a great letter from someone and I asked the gal if it was ok to create a response that I could share with everyone. Unfortunately I did a screen capture and found out afterwards that the copy was illegible but the audio is good so I am posting it anyway and you can see the copy here The question was: Ok, so I know what I need to do, and I think you are
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Don't Ask Me What To Do!!!

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So the phone rings...it's Johnny the small business owner...and he says Diane...Diane... What should I do???? Tell me what to do. How do I do this.... How do I do that???? Are you asking your teacher what to do???? STOP IT NOW! Watch this video to learn what you SHOULD be asking them.
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