Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Your Three Markets And How To Work Them

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Did you know you have three markets? And did you know that each one needs to be marketed to very differently? Most people blow it and wipe out their markets before they even get started due to poor guidance on how to get each market to yield. This concept was passed onto me by my good friends Lisa Grossmann and Curtis Broome. And now I get to pass it along to you :) Watch this training from July 2015 and take notes. It could make a huge difference in your home business. Why not leave me a
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Lipstick Wearing Pigs And Falsies Revisited

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This was one of my all time FAVORITE headlines I have ever written. At one point we were on a conference all back in 2010 and someone was complaining about getting ripped off and I said... Well you have to watch out for lipstick wearing pigs and falsies and the crowd went wild! So much so that I knew I had to make a video ...and so I did. Remember...this was back when people were just getting into video... It was all new. And all of a sudden folks who were not exactly "professionals" were making
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If I Look At Yours Will You Look At Mine?

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Step back in time to August 2007.... Video is new....Web 2.0 is all the rage....Social Media is growing exponentially. And there I was in my spare bedroom sitting in front of a curtain making what I thought at the time was a VERY fancy video with music and graphics and all kinds of stuff. I even through in some before and after pics at the end of the video as I was still selling weight loss. I was flying  and my confidence was at an all time high. And I had FINALLY started to tap into what I
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My Very First Roar

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Imagine its 2007. I've worked a year with my mentor... Developed an audience... I was just getting started on social media and video and one night on a conference call something washed over me and I let it all come out. My very first roar! The first time I truly stopped worrying about what anyone thought of me and let it rip. It was one of the most liberating nights of my career. And they just happened to record it. You can listen to it HERE Right click if you'd like to download it. Now imagine
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In The Beginning…

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For 2016 I have decided to bring you the best of the best of my content from the past TEN YEARS plus add new classics to the mix. What you will find as you read these posts and watch these videos is that MY TUNE HASN'T changed. I am singing the same song. I have not waivered... And I am STILL STANDING... Stronger than ever. But perhaps a bit older and fatter (working on that!) So on this shiny new years day lets roll back the clock to THE BEGINNING. My very first video from May 2007. It got over
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Seven Secrets To Freedom

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Here's a webinar I did for My Lead System Pro a few weeks ago where I share some huge changes in my life and business and give you Seven(7) Secrets To Achieving Freedom. If you are a freedom seeker this is an important one for you to watch... Especially if you have kids or care for a loved one. Leave me a comment and let me know your thoughts. If you are looking for the link to My Lead System Pro you can find it HERE And the link to The Deep Abyss is HERE
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Customer Development

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One big secret to increasing your income is to develop loyal customers and then find ways to increase their monthly spend with you while absolutely DELIGHTING them with their new upgrade. The sales process for this upgrade should be so SUBTLE that the consumer barely notices they are spending more. Calling attention to the fact that you are selling them again can cause them to question their full monthly expenditure with you. Once they are a customer you DEVELOP them...you don't sell them. Big
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