Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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How To Get Better At Closing Your Prospects

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Picture yourself having a great conversation with a prospect for your business. They came in through your advertising, or responded to an article you wrote. You built a "long distance relationship" because they grew to know you through your online presence. Then you finally spoke on the phone. You put them through your presentation, both the online and offline version. You answered their questions. Maybe you even had a three way phone call with another member of your team. Everything is
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When Your Bills Have Bills

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Here's an audio from 4 years ago where I discuss what went on in the early days of my business. I was fat, I was scared and I was so in debt that my bills had bills! Fear was about to take me over and in this recording I describe how I got past it. If you are still paralyzed by FEAR you need to listen to this quick audio. Special thanks to my mentor Joe Schroeder who's tapes I mentioned on this call. Today the attraction marketing concepts he introduced me to have become the cornerstone of the
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Leader Board Mania

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              Leader Boards!!! Leader Boards!!! You know..where they list who is doing the do!!! I remember when I just started out. 12 years ago now... And the company I was representing would put out the weekly and monthly leader boards and for the life of me I could not figure out how these people did what they did. They were sponsoring person after person and me...I could barely figure out how to get one guy a month. Fast forward to today and I can pretty
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Hop Skip And A Jump??? Maybe Not

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Ever play hopscotch when you were a kid? Remember? You had to go right down the board working your way up and down without stumbling? You had to keep your feet in the box and not loose your balance. And you couldn't skip the process of tossing the stone into each and every box. You couldn't just throw the stone in the top box and skip all the others. You had to go in ORDER. It was fun. We played practically every day in elementary school. And even if you are a guy and hopscotch wasn't your
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Slam Dunk Public Speaking Formula

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Ever get nervous about talking to prospects or public speaking because you are worried someone will ask you a question you don't know the answer to? Check out this SLAM DUNK formula for speaking that will make you virtually irresistible to your prospects!
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Great Way To Write Hot Headlines For Your Websites And Emails

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Bootleg clip from the most recent Instant Marketing Professional Event where we discussed a great way to pop absolutely incredible headlines by using the power of a group to give you instant feedback.  ANYONE can write great headlines if they use this trick.  
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Don't Solicit…Do This Instead

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From Merriam Webster:   Definition of SOLICIT . transitive verb . 1 a : to make petition to : entreat b : to approach with a request or plea <solicited Congress for funding> . 2 : to urge (as one's cause) strongly . 3 a : to entice or lure especially into evil b : to proposition (someone) especially as or in the character of a prostitute . 4 : to try to obtain by usually urgent requests or pleas <solicited donations> . ***   *** . No wonder why people do not like to be
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Update Video 7/19/11- Last One This Year And Sweaty Hochman On Film!

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Really important update video. This weekend is the Instant Marketing Professional Event and I have searched my heart and decided that this will be the LAST public event I do this year. I have too much going on to put the energy into creating another one of these at this point. So watch this video for updates on that and a bunch of other really important stuff for your business. If you want to squeeze into the event last minute CLICK HERE To check out the Hoverson product go to Info Marketing
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