Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Business Versus Buddies

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I don't get emotional about business. I don't feel like someone doesn't like me if they don't join me. I don't think people are mad at me if I don't join them. I do not cry myself to sleep if someone quits... It's business... And business is not emotional. At least not for me... And I hope you work on making it not for you either. Because if we are driven by the opinion of others...by social consensus...by what makes people "happy" then we are severely strangling our ability to make a profit and
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Did You Forget To Make Money This Week Again?

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      Do you ever get caught up? I mean… Do you ever get really caught up in all the madness? Have you gotten SO involved in social media… In getting friends and followers… In building nerve centers and learning SEO Ever get caught up in selling a few nickle and dime affiliate dohickeys and making ten bucks… That somehow… Someway… You forgot what is was that you started out to do? I mean really… Ask yourself… Am I getting closer to the goal I had when I started… Or am I wading
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How To Start Conversations With Strangers On The Internet

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This is a video I cut over a year ago that I think is important to pull out again. Lately I am seeing a lot of students that are struggling with starting conversations with people on the internet. Here are some of the techniques I use to meet people, start conversations and eventually drive them to opt in on one of my sites.
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THIS Is What A REAL Testimonial Sounds Like

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I just found this. I had no idea it was on the net. Somehow it had slipped past me for 4 months. One of my customers Ira Funderburk was on a bonus training call I did for people who purchased a particular product. I remember this call distinctly as it turned into a magical festival of marketing.... A stream of consciousness where I just flowed for hours on end braking down complex marketing equations into child's play. So in any case I guess Ira was so excited after the call he sat down and cut
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What To Focus On To Make More Money In Your Home Business

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This is a video I cut in 2009 that teaches and extremely important lesson that you can apply TODAY in order to earn more money in your home business. Most people set themselves up for struggle by focusing in the wrong place and it just doesn't need to be that way.
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You Can Make Up For Being A Weak Marketer (Newbie)

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Here's a clip from a live event I did a few months ago. A lot of people get caught up with the fact that they are a new marketer and that so many people SEEM to have more experience and skill than them. The irony of this is that the only way to get experience and skill is through DOING and if you are focused on what you don't know versus what you DO know you can never get to where you want. This clip explains how a NEWBIE can compete in a competitive marketplace and in the end become a PRO.
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How To Make People Notice You On The Internet

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So many of the newer marketers I talk to are great at creating content but have a lot of difficulty getting people to see their content and thus have trouble getting opt ins. Listen to this audio and I will teach you a trick to get people to NOTICE you on the  internet.
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How To Not Run Yourself Ragged In Your Home Business (Ladies Only!)

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Often when people start a home business...especially women..they burn the candles at both ends and run themselves ragged leaving themselves at risk for quitting the very business that holds the potential to set them free. Here are a few of my tips on how to take care of yourself and also this is one of the RARE times you will see me without makeup! I take you on the deep inside and into a very intimate setting.... NO BOYS ALLOWED!
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