Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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I'd Rather Be Nine People's Favorite Thing….

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I want you to watch this video... It is from a Broadway show called Title Of Show about the artist's journey and our quest to SAY SOMETHING as opposed to being just part of the mediocrity. I listen to this song whenever I lose sight of my mission. I'd rather be nine people's favorite thing than 100 people's ninth favorite thing.... SO PROFOUND. Listen... And then go SAY SOMETHING today and watch your audience appear like magic.
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Where Are the People?

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I mumbled this on a call the other day... Care about the people...not the interface And the folks on the call did not really get where I was going until I ran through 14 years of marketing experience and explained to them that I dont give a darn about Facebook or YouTube or Twitter or Instagram or whatever the next big thing to come it... Cause that stuff will ALWAYS change. Interfaces come and go all the time... But what never changes is the heart and the motivation of the PEOPLE. The people
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How To Handle Rejection In Your Home Business

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This is a cool little interview that Nick Haubner from Magnetic Sponsoring did with me a while back. Thought you might find it helpful. It's about how to handle rejection in your home business. You might be surprised by my response... I know Nick was :)
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Giving Value???

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Giving value... Giving value... Are YOU giving value??? That's what all the attraction marketing types say out there... And so ...thousands of people stand still trying to figure out how to "give value" So let me tell you how to "give value"... And it's not as hard as you think! All you have to do is just be YOU and share stuff that YOU have found helpful to YOUR business. Like have a favorite blog you love to read??? SHARE IT. Have a cool wordpress plug in you found??? Share it! Learn a new
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Quickie Content

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Everyone gets so into DRAMA about creating content on the internet. Worrying  so much about formats and layouts and keywords  and all that junk that  they forget that the purpose of content is COMMUNICATION. And communication in real life can be long... Like a best friend all night discussion that goes on and on... or short... Like I quick call, a text or even a smile. In fact...in the "real world" MOST communication is short and casual. Think about it. When you talk to a buddy, or your mom or
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Who Do You Need To Be To Make The Money You Want?

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The other night I was having a mastermind with some of my top clients. The question of "what to do when ____" kept coming up. What should I do when THIS... What should I do when THAT??? And I stopped them and said ... Let me tell you a trick my mentor taught me. Whenever I used to ask him what I should do... He would say to me... No Diane...WHO SHOULD YOU BE? Watch this video and really think about how you are approaching your business. This is from February 2011. This is another one of those
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Are You Worried About Rejection?

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A while ago Nick Haubner from Magnetic Sponsoring asked to do a quick interview with me about handling rejection. It was a lot of fun and I think he may have been a little surprised by my answer as I basically just don't do rejection... I haven't had it in my business for YEARS now. Check it out and leave me a comment with your thoughts
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Why I Don't Blog All The Time

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Sometimes my students who have studied blogging ask me... Why don't you blog daily Diane? Why don't you do all kinds of keyword research and create blog posts to get traffic? Why don't you write about the topics that people supposedly want to read about? One simple reason... Cause in my book this is just not AUTHENTIC. Can you imagine waking up every morning and doing a soliloquy to your family about the topics that you know they were involved with yesterday? Talking to your husband about the 7
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