Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Positioning And Branding Interview

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A while back my ol buddy Tim Berger asked to interview me for his magazine and we did a bang up podcast but I never heard back when it was going out so I basically forgot about it. Today while I was googling something this image came up and I thought someone was using my picture to sell stuff but when I looked I realized that it was the interview with Tim! This interview is chock full of awesome branding and positioning info that I know you will
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No One Is Keeping You From Anything…

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In seventeen years in my career I have never met a true leader who was lying to people or keeping secrets from anyone. Marketing by telling people that this is what goes on puts a black eye on this profession. It's time to stop with the inflammatory, fear mongering solicitations. This is a beautiful profession full of beautiful people. I am a living example of what is possible and hold out my hand to ANYONE who wants to be free. NO SECRETS HERE. The answer lies in the magic of YOU. Nothing is
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Trainers vs Mentors

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Trainers teach you what to do... They are nice to have. They teach cool stuff... Mostly things that will change with time... On the internet that change can come within weeks... Mentors teach you how to THINK....how to approach a situation... how to interact with people...how to see the money all around you. Most often they teach what NEVER changes. Big difference. Mentors will never seem as sexy as trainers. In fact sometimes they can seem downright boring always going on about the same
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What Is The Purpose Of This Activity?

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Something that helps me when I feel myself getting off on a tangent (which happens a lot to adhd types like me!) Is I ask myself... What is the business purpose of this activity. If I don't know...or if it takes me to long to answer that question I quickly redirect myself. I have tightened up my activity and my phone time tremendously with this technique. When you are working...you must have a business purpose..not a social one. People lose YEARS of their time in this trap  
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