Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Mediocrity Marketing

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I call programs that pander to your lowest self and laziness MEDIOCRITY MARKETING. They tell you it's for the little guy...they tell you it's easy. Cool. But if you see yourself as the "little guy" let me ask you... Realistically...what do you think your shot at making a full time income in this industry really is? No matter how low or broke I was I NEVER saw myself as the "little guy" and as I mopped floors in a supermarket I dreamed of THIS DAY. If that's YOU then we should know one another. I
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Everything Is Free!

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Mind your business budget... Are you getting carried away with spending on a bunch of tools? Remember that through the magic of AFFILIATE PROGRAMS... EVERYTHING can be FREE. Just plan on getting enough referrals to cover your costs. I haven't paid for anything in years. You don't have to either if you are thinking like a business person.
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Attitude

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If your attitude sucks you will NEVER recruit. You will NEVER make sales. People buy your ENERGY. Not your product. You need to get that NOW if you want to change your life. Your ATTITUDE determines everything.                  
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Dealing With Your Spouse While You Build Your Home Business

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SOOOOO many people deal with the "negative spouse syndrome" when building their business. On a recent Diane Hochman Show on the Home Business Radio Network I brought on my husband and asked him to share the good, bad and ugly of what it was like having a wife with a busy home business. Check it out and leave me some feedback on your thoughts.
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Getting Your Mind to Obey Your Commands

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Here's a recent show I did for The Home Business Radio Network where Cathie Heath and I discuss getting how most people set themselves up for failure in their businesses by training their mind to NOT believe what they say. It's really a fascinating concept and one that can change your business almost overnight. Check it out and leave me a comment with your thoughts.
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What You Missed When You Read Magentic Sponsoring

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Magnetic Sponsoring is the definitive book on Attraction Marketing written by Mike Dillard. Pretty much everyone in the online Network Marketing industry has read this book but 95% of people just don't really grasp what Mike was teaching us all. Check out this webinar where I break down just two pages of the book. Then go back and read your copy again and it will make a big difference. Don't have a copy? You can grab one HERE
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The Man Who Chronicled The Greatest Networkers

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Recently I had a change to interview the man who has chronicled the Network Marketing industry for over twenty years. His name is John Milton Fogg. And for years on end he has tracked all the top earners and in this interview I get his to dissect what they have in common Listen to this and grasp that ANYONE can find their way to success in their home business.
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