Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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(Polarization in Marketing) The Boy Who Cried Boner!

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So it's hysterical... For the third time in 24 hours someone got all hot and bothered and ranted to me about a particular marketer who likes to be pretty inflammatory in his copy and videos and most recently talked about his "boner"...(yes...I said BONER!) In this video I explain to you WHY he does this and what the concept of POLARIZATION is. But I gotta say...this particular guy...aside from knowing how to use POLARIZATION like a precision scalpel... Part of the reason he is doing it is simply
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Hackers and Gossip And Drama

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Hackers and Gossip And Drama...OH MY! NO...this is NOT the Wizard of OZ... This is MY BUSINESS... And quite frankly I just do not vibe on all this stuff. I have tried to be respectful... I have tried to look after everyone... I have tried to be a good colleague and trainer and a credit to my profession and all that JAZZ... But I am just tired of silliness. Let me fill you in on what is going on.... I put out a video about a new project I am up to... If you have been following me for any time at
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Are You Worried About Rejection?

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A while ago Nick Haubner from Magnetic Sponsoring asked to do a quick interview with me about handling rejection. It was a lot of fun and I think he may have been a little surprised by my answer as I basically just don't do rejection... I haven't had it in my business for YEARS now. Check it out and leave me a comment with your thoughts
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Come Into The Abyss With Me

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Thursdays I am doing something new... A webinar series like none other that you have attended... Really its a call...there will not be slides...maybe a picture or two... But we are using the webinar room so folks can access from overseas easily. Into The Abyss is all about YOUR MIND and how to TRAIN YOUR MIND so you can DO all you want to do. This is NOT for the faint of heart... It is for those that want to get PUSHED to their limits... Who will not be DENIED.. Who will settle for nothing less
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Marketing And Mindset Mastery Video Series

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I am finally back in the saddle again doing videos. For a long time it was just a hassle as it was taking forever to upload the simple messages I wanted to do for you each day... So now I am doing quick and easy videos via Google Hangout. And yes...I know the visual quality is not that great... BUT...it gives me a chance to share stuff with you on a very regular basis... And that I like :) So here is my first one back in the game. Please be sure to like and comment and all that jazz but
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Attraction Marketing Mastery Webinars

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Super excited to be starting up a new 90 day webinar series this week dealing with my two passions... Attraction Marketing and Business Mindset I will be rotating the times each week to accommodate ALL of my subscribers both in the US and in Europe. This week I begin with Attraction Marketing Mastery at 8 pm est on Tuesday Register HERE And Into The Abyss With Diane Hochman in Thursday at 3 pm est Register HERE And then next week we do the opposite... Attraction Marketing on Tuesday at 3 pm
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Bill Murray, Groundhogs Day and Your Business

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This is one of my favorite calls that I have ever done. And every year on Ground Hogs day I pull it out. It is originally from February 2009 and was cut as part of the mindset series from a program my mentor used to have. So ignore all the references to the program and products that I speak about as they are no longer available and DIG IN to the message of the call. Have you ever felt like you were spinning your wheels and always working hard at your business but not getting anywhere? Maybe you
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