Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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Creating Your Customer Avatar

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In cleaning out my hard drive I am finding all these old goodies so I thought the best thing to do is put them up on You Tube and post them here for you. In this video we talk about creating your customer avatar.... Figuring out who your perfect customer is and how to find them. Check it out and leave me your comments
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Likes For Lisa! Hangout Recording

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Last night we had so much fun on our Everything Old Is New Again hangout which became the LIKES FOR LISA show! (You'll understand once you watch!) Major discussion on marketing fundamentals and how to take old school concepts and apply them to your new school business. In the end...some things NEVER change. Take a peek and leave me your comments... And while you are at it please go LIKE Lisa Grossmann's  Facebook Page She'll love you for it!
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Don't Go Faking To Try And Please Me….

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It's weird how when business takes you in different directions some people think they can't be friends anymore. Rest assured that if I have treated you as a friend...it's because we're friends...not cause you are in a program with me or making me money. I don't like that stuff. BE REAL You either dig me or you don't. Either way is fine ... But don't go FAKING it in the name of making a buck.
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I Chose FREEDOM Instead…

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I wrote this several months back as a response to to some marketing that I saw that in my opinion was irresponsible and reckless. Sure..it attracted people by triggering their greed.. But when you build your business like that...in the long run What is the COST? This represents who I am and what I believe in. If you believe in this too leave me a comment and let me know. I am ALWAYS looking for kindred spirits :) ********************************************************* Some people choose not
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I'd Rather Be Nine People's Favorite Thing….

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I want you to watch this video... It is from a Broadway show called Title Of Show about the artist's journey and our quest to SAY SOMETHING as opposed to being just part of the mediocrity. I listen to this song whenever I lose sight of my mission. I'd rather be nine people's favorite thing than 100 people's ninth favorite thing.... SO PROFOUND. Listen... And then go SAY SOMETHING today and watch your audience appear like magic.
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