Diane Hochman

Consultant • Copywriter • Spokesperson • Nice Girl

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He Said I Sounded Jaded

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Recently I wrote a letter to my list.A MANIFESTO of sorts.Detailing where I have been and where I am going.I got back an incredible amount of responses and cheers.But one person....who is a close friend...said I sounded JADED.For days I have rolled that comment around in my head.For 21 years I have run a small home business.I started it to be with me kids and never imagined that the things that happened for me could have happened.But along with the incredible highs I have seen THE DARKNESS of
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Locked Down

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I work from home.I have for over twenty years.So being in my house in sweats and fuzzy slippers is nothing new to me.Heck...In the winter if I I go out once a week its a lot.I'm used to being home.I like being home.But all of a sudden the only place I don't want to be is HOME.I'm of a weird ilk.The Entrepreneurial Personality Type that clings to their freedom like a dying man clings to his last breath.Freedom is everything to people like me.And the freedom to not have a job and stay home has
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Travel Tips For Home Business Owners

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When you own a home business it becomes necessary to travel a little bit to your conventions and other events. And knowing how to travel on the cheap is a great thing to learn. But then as your business progresses and the opportunity to travel more comes about ... Knowing how to travel smart becomes the most important thing. Upgrades into first class, airport clubs and making sure you get on a plane when all the flights are cancelled are some of the things you want to become proficient
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What Most People Don’t Understand About Attraction Marketing

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I am back in the saddle again working hands on with people and doing one on one sessions and a common topic keeps coming up.... Folks just dont understand the true essence of attraction marketing. So I whipped up this video to help you out. Feel free to leave a comment with any questions and if you wanted to find out how to get a one on one of your own just email me at Diane@DianeHochman.com It's more affordable than you think!
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How To Weed Out Your List

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If you are using an autoresponder it is very important you regularly week out undeliverable addresses and people who do not open or you end up paying to store addresses that can not possibly yield customers. This video show you how I just weeded out my own list and also talks about what's possible with a small sized list.
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Starting Over…

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If you have followed me for any period of time you may have noticed that I have not been nearly as visible as I once was. The truth is I had something major happen in my life and I was so embarrassed about it I just could not bring myself to say much for well over a year. Yesterday  I decided to finally come clean and talk about it I did this live stream on YouTube and I also wanted to share it here and make my first blog post in a very long time. Please watch so you know where I am
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Home Business Roller Coaster….A New Thought Process

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When you are building a home buisness you want to stay away from the Merry Go Round... That is when you just go around in circles... Month in and month out... Year in and year out. No growth...no change... Just loops... Revolution...not EVOLUTION. And yet the Merry Go Round is where most people feel comfortable. It's soothing... Nice music....very predictable. Nothing to be scared of. It's COMFORTABLE. But if you really want to make money then the ROLLER COASTER is where it's
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Business Models To Work From Home

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Most people who get into a home business do not know what model they are working. So then when they struggle they search for help and training but often buy training for a different model thus creating a cycle of confusion and pain. Listen to this off the cuff Facebook Live audio I did this week which goes over BUSINESS MODELS you can work from home so you can choose one or identify the model you are in.
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The Difference Between Network Marketing And Attraction Marketing

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Here is a Facebook Live Audio that I did after some folks got upset about some comments I made about some marketing practices I was seeing in the marketplace. During the broadcast I got into describing the difference between traditional network marketing and attraction marketing. Take a listen and see what you think. Does this make sense to you? Or does it rile you up???
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