I met a fab chick out in Vegas at the No Excuses Summit and she sent me a note on Facebook
asking me all kinds of questions about marketing and I answered and told her I would probably share it with ALL OF YOU …
So here are the questions and below are the answers.
Let me know if you have any further questions by leaving me a comment
and I’ll do my best to answer.
Hi Diane! Oh boy, do I have some questions for you!!!! If you don’t want to answer them for free, I understand, just please let me know.
I LOVE the concept of video marketing, so I want to jump in and get going on it, starting with all the fantastic stuff I learned at NEII (but of course NOT in enough detail that I diminish the value of actually paying for and going to the summit!)
So my questions…I make a video that’s fun and entertaining and helps solve someone’s problem. And…
a) What type of video camera do you use? 101 stuff, I know, but I’d love to know.
b) I post it to my blog, to Youtube. Anywhere else? How do I syndicate it – blow it out to the masses? (Like Article Marketing Robot does for articles, and could do for this of course, but I wanted to see if you use something else.)
c) Do you direct them initially to your blog, to a capture page, or to your business website? And now that the no-pitch restraints are off, may I ask…what is your business?
d) Then do you respond to your leads via internet or telephone? BTW, I LOVED LOVED LOVED that you said I would only get ONE canned email from you!!!) You’re awesome. Whether you answer these ?’s or not!
I use a JVC everio—but any old camera will do…The Kodak ZI8 is a great little pocket one…
I use Traffic Geyser to circulate my videos..have for 4 years…this also does audios and articles so it’s one stop shopping.
I also use TribePro to syndicate my stuff. That is the link to my syndication tribe where a lot of my gang hang out.
I do not use Article Marketing Robot..looked at it but passed…at least for now.
Didn’t like it but I heard they have improved it.
I send traffic to either a capture page or my blog.
I have my own website system with my partner Michael if you want to look at it you can go HERE (free trial)
And now the weirdest answer of all…I do not “respond” to my leads..I “romance” them I “coax” them and I play “peek a boo” with them until they are dying to hang out with me and they buy something.
Sounds nuts…but it is what I do 🙂
It’s advanced technique and what I teach to my clients.
Works like gangbusters!
Anyways…
Hope that answers your questions…
Diane
Now…here is the one thing that I did not answer…always makes me NUTS…
I was asked…”what is your business?” In other words…what MLM are you with?
This questions makes me kinda LOONEY TUNES in that I just don’t vibe with the idea of saying that MY business is anything but the business of Diane Hochman.
Why would I identify my business by the name of a product line I carry?
Does Walmart?
Does Home Depot?
Does the local supermarket?
I distribute products and services from many companies…
That does not make me that company.
Call me a rabble rouser but I have just never gotten that concept of labeling what I do with the name of another company.
My business is helping people with THEIR businesses…
Plain and simple…
SO I sell products that assist my clientele with what they need to accomplish.
And yes…a few of those products have a multi level compensation plan.
But those products are NOT “what I do”
They are just services that help achieve my business objectives.
So I hope that makes sense to a few people out there 🙂
Happy to talk more on this concept if this helps you at all.
What is your business?
Who is your market?
How many things do you have available to help “your people”?
That’s how I think 🙂
Hello Diane, I think I made that same mistake when I first talked to you, I said what MLM You were with? You sighed hahaha, anyway great blog post as i always look forward for my canned email!
Keep Rocking it Mrs. Hochman 🙂
Mike Mikovich
Those emails you get are always LIVE..never pre written…fresh out of my mind!
“I have just never gotten that concept of labeling what I do with the name of another company.” …
Aaaah … sweet music to my ears!
Thank you for this, Diane.
Thank you for leading the way down a far more individualistic, BE-YOU path.
Until I started working with you, I couldn’t put into words my reluctance to ‘label’ myself as a rep for so-and-so, or with such-and-such mlm.
We’re all in the business of ‘ME’,
and it works!
Bliss-ings,
the goddess known as Jacqui
And this revelation was a TURNING point for you Goddess.
Look at what has happened in a few short months 🙂
Thanks for calling me fab! xo Sorry for making you nuts with my “What is your business?” question, but never in a million years would I have thought I’d be so delighted by being reprimanded!!! Lol!
This totally changed my thinking in this area…”Why would I identify my business by the name of a product line I carry? Does Walmart? Does Home Depot? Does the local supermarket? I distribute products and services from many companies…That does not make me that company.
Call me a rabble rouser but I have just never gotten that concept of labeling what I do with the name of another company.
My business is helping people with THEIR businesses…”
THANK YOU!!!! You rock, girl.
Dyan Collings Ralph
Oh Gosh Dy…
I wasn’t “reprimanding” you 🙂
Just expressing a little bit of frustration with a thought process that is predominant in the market place.
You are a sharp cookie and I know you GET what I am saying…
Right?
Diane. Brilliant post. I have the tools to market (NOT THE SAME AS YOURS< BUT I need to learn "how" to market. If I could master this one skkill i know i could do this so easily. i prooved by writing from my heart my first article and it got me 30 leads in 24 hours. Not bad for someone who was just starting out at the time. Since then though I've felt bound by keywords and bogged down by this tool and that tool. Perhaps I need to write you a letter next. 🙂
Don’t get bogged down by technology..it will paralyze you.
Instead FOCUS on your prospect…who are they and what do they want, need, desire…
Then speak “right into them”
You will be STUNNED at how fast they arrive if you put out enough stuff…even if it’s not optimized.
I never worry about all that.
I worry about THE PEOPLE and serving them.
Thanks Diane. If you don’t research keywords then how do you get people to come to you. I know attraction marketing etc but before the days when your grand was known? I was also pointed to some training on your website (I took the free trial) and couldn’t find it. the 4 c’s of marketing? Could you please point me to hwere that might be? Privately via email if that’s better for you. Thanks.
I understand what you are saying about not identifying the MLM, but goodness, I have enough trouble getting leads as it is. How in heck would I get any if I didn’t identify what I sell? I can help you so something with your something better than someone else?
Then the answer is that you have not been trained to generate leads Alice.
It’s not that hard but you need training and few people training on it as most won’t go through the process of mastering the skill.
It’s like riding a bike…you try..you fall…you scrape your knee…and then you need to get back on the bike.
But once you learn to ride you can ride FOREVER.
If you are in marketing and you don’t have this skill you are FOREVER at the mercy of someone else.
Killer post.
Now THAT’S content.
and free…
Diane:
Relevant, pertinent content. Thank you for sharing. Thanks and kudos to the fab chick from the NEII summit who had the gumption to ask the questions that sparked this marketing knowledge explosion.
Be Blessed
Thanks Diane
This has made things a lot clearer for me. I love the fact that you focus on ‘how’ people think – obviously the root cause of all their actions. Thank you.