4 Ways To Move Your Marketing Team Into Achievement

We see this all the time.  People doing what’s comfortable for them, and pretending they’re building a business.
Posting on Facebook, answering surveys, creating blog posts, tagging their friends.  A whole bunch of other activities that give us instant gratification.
They feel good, kind of like eating a candy bar. You can call it nutrition all you want.  But for the most part, it’s empty calories.
If you are building a business, online, you do need to network.  You need to establish yourself as a trusted, friendly presence.
You also need to establish yourself as someone who is serious.  People want to be entertained by looking at your stuff.  But they want to feel confident in your ability to get them what they want, which is profit.
If your presence is one of being breezy, light-hearted and overly approachable – of being not particularly busy – you are giving off a message that you will conduct your business in the same way.
And of course you will attract those same people to your organization.  You’ll have a grand old time.  But no one will make any money.
But since you are reading this, let’s assume you are serious about building, and you have your business time and play time in balance.
The good news is you are most of the way to moving your group from activity to achievement.
Because there is one basic truth: Like Attracts Like.
Here then, are four ways you can help your group move into achievement…
1. Show them the numbers.  Everything is a ratio of everything else.  A certain number of ads will yield a certain number of leads.  A certain number of articles published will yield a certain number of hits, depending on where they’re placed etc.  A certain number of calls will yield a certain number of presentations.  And a certain number of presentations will yield a certain number of sign ups.  If you know your numbers, you can share them, and help your group to understand the need for consistent intense activity.
2. Paint the picture.  Never sugar coat the amount of effort it takes to succeed in the business. But let people know what happens when they do the work.  If you haven’t arrived at where you want to go yet, borrow someone else’s story.  Someone in your upline, or within your company took their activity and turned it into kind of success people want to duplicate.
3. Lead by example.  If you expect others to do produce, you have no choice but to do it yourself.  You will always set the tone for your organization.  People will generally do what you do, not what you say.  If you’re working smart and hard, people in your group will either copy it or fade away.
4. Realize some will, some won’t.  It’s fine to enjoy someone’s company and have a little “playtime” with them.  It’s perfectly OK to respect someone’s desire to stay where they are.  It’s also perfectly good to give group time to those who are just hanging around, and individual time to those who do.
When activity is sustained over time, evaluated to make sure it’s working and done with enough intensity, it always turns into achievement. Encourage others to achieve by working hard, smart and consistently.